Today, my associate Nancy Gillies and I made final touches in updating our curriculum to help admissions staff in independent schools. It is a one or two day program based on real issues which provides practical solutions. We also created a marketing strategy to make effective outreach to schools.

The role of the admission professional in a school is crucial. They are the sales officer, the chief revenue officer, the quality control officer, the family liaison officer and other roles - all at the same time. Yet, there is no training for this complex profession.

J. & A. has two chief associates who are extremely experienced in this field, and as former teachers they know how to transmit their knowledge and experience. They look forward to spending time with admission staff at schools to demystify this profession and to provide professionals with enhanced skills for enhanced success.